What do we monitor?

Google

  • We will monitor up to 25 different keywords (i.e. search terms). Our team will perform professional keyword research on your behalf to identify the best search terms to monitor for your business – but you will have the option to request certain keywords if you wish.
  • For each keyword, we will monitor all Google Search Ads that appear.
  • We will also monitor the first 120 results for each keyword on Google, to identify where your website and your monitored websites rank. As well as alerting you when new competitors enter the search results.
  • We perform these checks on Google once a week.

Facebook

  • We monitor Facebook business pages for new wall posts and for new Facebook Ads.
  • (By default, you will receive alerts for all social posts, however you can limit your alerts to only show posts on social media which receive a minimum level of engagement if you wish – e.g. only receive alerts for social posts that gain over 5 likes.)
  • We also monitor the number of posts being made, the level of engagement these posts receive, and changes to the numbers of page likes.
  • We perform these checks on Facebook once per day.

Instagram

  • We monitor Instagram profiles for new wall posts and for new Instagram Ads.
  • (By default, you will receive alerts for all social posts, however you can limit your alerts to only show posts on social media which receive a minimum level of engagement if you wish – e.g. only receive alerts for social posts that gain over 5 likes.)
  • We also monitor the number of posts being made, the level of engagement these posts receive, and changes to the numbers of page followers.
  • We perform these checks on Instagram once per day.

Twitter

  • We monitor Twitter profiles for new tweets, retweets and replies.
  • (By default, you will receive alerts for all social posts, however you can limit your alerts to only show posts on social media which receive a minimum level of engagement if you wish – e.g. only receive alerts for social posts that gain over 5 likes.)
  • We also monitor the number of tweets, the level of engagement these tweets receive, and changes to the numbers of page followers.
  • We perform these checks on Twitter once per day.

Youtube

  • We monitor Youtube accounts for new videos that have been uploaded.
  • We also monitor the number of videos being uploaded, the level of engagement these videos receive, and changes to the numbers of page subscribers.
  • We perform these checks on Youtube once per day.

Websites & Online

  • We monitor up to 25 pages on your competitors websites for any changes to the text, layout and on-page SEO (Meta Titles, Meta Descriptions & Headings).
  • (If your competitors website has lots of dynamic content which changes regulary, we offer the ability to ignore certain sections of the website).
  • We monitor the websites sitemap and alert you when new pages or blog posts are added to the website.
  • We track which websites link to your competitors websites (i.e. backlinks) and alert you when new backlinks are added.
  • We identify and keep an eye on a wide range of online review websites to monitor competitor feedback (including Trustpilot, Glassdoor, Yelp, Tripadvisor and Indeed).
  • We also perform PageSpeed checks, which enable you to compare the loading speed of your website with your competitors.
  • We perform checks for website changes and backlinks once per week. We perform checks for new online reviews once every two weeks.

What do you get?

Daily Email Alerts

  • At the end of each day, once all checks have been performed, we condense all of this information into a single daily email.

Weekly Email Reports

  • At the end of each week you will receive an email report of your social media engagement and Google rank performance, compared with your monitored competitors.
  • This includes the level of social media activity, post engagement, follower growth and an overview of the most engaging social media posts of the week.
  • We also report on changes to the Google rank of your website (compared to that of your competitors), and a comparison of your PageSpeed scores.

IQ Dashboard

  • We provide all users with the ability to log in to our IQ Dashboard, which enables you to view and search historical alerts; and to also view historical social media & Google rank report data covering the last week, four weeks, three months and one year.
  • The IQ Dashboard also gives you the freedom to make changes to the types of email notifications that you want to receive.

Professional Research & Support

  • We provide a fully-managed service for all of our customers, with ongoing support and the ability to amend your competitors when required.
  • When adding a new competitor, all we need from you is the URL for the competitors website. We will then perform professional SEO keyword research and in-depth competitor research, to ensure that you are monitoring your competitors effectively.

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